Thursday, 2 April 2015
Well? I reckon this is pretty damned archetypal. Published in 2006 and
designed to be left hanging around offices and workplace kitchens
(which was exactly where I found this one).
Read some of the extracts below and I think you'll get what I mean. Check the jokey references in particular. Has anyone coined a name for that strangely passive aggressive, informal, pally-but-not-really, style? It's used all over the place now, and is part of a cloud of things that I've yet to see pegged as A Thing but which definitely IS: Innocent Smoothies, gentrified festivals, cupcakes, adverts featuring nice 20-somethings in an urban setting doing something creative together to a soundtrack of ukeleles, the rise of grammar fascism, the sudden trendiness of baking, knitting, old crafts etc. Twee springs to mind, but it's a weirdly sensible, even puritanical version of it
Oh yeah, check the list of companies thanked at the end. One in particular.
Read some of the extracts below and I think you'll get what I mean. Check the jokey references in particular. Has anyone coined a name for that strangely passive aggressive, informal, pally-but-not-really, style? It's used all over the place now, and is part of a cloud of things that I've yet to see pegged as A Thing but which definitely IS: Innocent Smoothies, gentrified festivals, cupcakes, adverts featuring nice 20-somethings in an urban setting doing something creative together to a soundtrack of ukeleles, the rise of grammar fascism, the sudden trendiness of baking, knitting, old crafts etc. Twee springs to mind, but it's a weirdly sensible, even puritanical version of it
Oh yeah, check the list of companies thanked at the end. One in particular.
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