Here's the only online source I can find for it (after an admittedly lazy search): https://www.reddit.com/r/AdPorn/comments/9jxf5x/when_im_all_tensed_up_driving_relaxes_me_1960s/
If it's fake, then it suggests somebody took the image off the KJ single (which has the added hands on steering wheel at the bottom) and the word 'Tension' and thought "let's use this to make a fake Mobil advert advising against trying to relieve stress by driving" (or they had the idea first and found the perfect image to go with it). Which is possible, but is very... odd.
On the other hand, I *can* imagine something like there being a US government campaign to reduce road accidents where they got the motoring industry involved, or put a requirement on the big companies to spend X amount on doing their bit to reduce the accident rate, especially back in the '60s/'70s when I guess the numbers would have been horrendous.
Or it might even have been an independent decision - makes them look responsible. Oh, and in this case it's indirectly putting the blame on the driver, not the product. "If individuals would only behave sensibly" etc
Damn, that image of the face is incredibly familiar, I swear I've seen it somewhere else? For some reason it's making me think of Killing Joke
ReplyDeleteYes, knew it! Back of the 7" of Follow The Leaders, illustrating the b side: Tension
ReplyDeletehttps://www.discogs.com/master/15462-Killing-Joke-Follow-The-Leaders/image/SW1hZ2U6OTc3MTcz
Taken from a photo of the dance teacher Killer Joe Piro by photographer Richard Avedon: https://www.moma.org/collection/works/128619
ReplyDeleteWow, incredible sleuth work - or just incredible memory.
ReplyDeleteThat was me above.
ReplyDeleteSo does that mean the image is a fake?
I can't remember where I found it. The context was plausible, though. It wasn't an obviously Scarfolky sort of context.
But it seems scarcely believable a company like Mobil could put out an advert like that. Like what would be the purpose, in terms of their brand....
Here's the only online source I can find for it (after an admittedly lazy search): https://www.reddit.com/r/AdPorn/comments/9jxf5x/when_im_all_tensed_up_driving_relaxes_me_1960s/
ReplyDeleteIf it's fake, then it suggests somebody took the image off the KJ single (which has the added hands on steering wheel at the bottom) and the word 'Tension' and thought "let's use this to make a fake Mobil advert advising against trying to relieve stress by driving" (or they had the idea first and found the perfect image to go with it). Which is possible, but is very... odd.
On the other hand, I *can* imagine something like there being a US government campaign to reduce road accidents where they got the motoring industry involved, or put a requirement on the big companies to spend X amount on doing their bit to reduce the accident rate, especially back in the '60s/'70s when I guess the numbers would have been horrendous.
Or it might even have been an independent decision - makes them look responsible. Oh, and in this case it's indirectly putting the blame on the driver, not the product. "If individuals would only behave sensibly" etc